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News Today: One Type of Voter Was Uniquely Vulnerable to Donald Trump and Brexit: Study-News of the United States was founded in 1933 by David Lawrence (1888-1973), which also started the World Report in 1946. The two magazines are covering national and international news separately, but Lawrence combines them into news reports of U.S. in World and 1948 [1] and Later sold the magazine to its employees. Historically, this magazine tends to be a bit more conservative than the two main competitors, Time and Newsweek, and focus more on the story of economic, health, and education. It's also distancing news, entertainment and sports celebrities. [2] an important milestone in the history of the beginning of the magazine is including the introduction of the "Washington Whispers" column in 1934 and the column "News You Can Use" in 1952. [3] [4] in 1958, the circulation of the weekly magazine passed one million and two million in 1973. (
wikipedia) News Today: One Type of Voter Was Uniquely Vulnerable to Donald Trump and Brexit: Study
Research indicates "neurotic traits positively predicted" the two election results.
A new Social Psychological and Personality Science study published Thursday found that “neurotic traits positively predicted” shares of voters who opted for Donald Trump in the 2016 presidential election or to “leave” in the Brexit vote that same year.
According to University of Austin psychology professor Sam Gosling—one of the study’s co-authors—of the Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism), ”regions highest on neuroticism are particularly receptive to political campaigns that emphasize danger and loss and that previous campaigns have not tapped into these themes as strongly as we saw in 2016.”
The study, spearheaded by Queensland University of Technology psychologist Martin Obschonka, analyzed personality data from 17,217 Britons and over 3 million U.S. participants, testing for “regional prevalence of neurotic personality traits”—including anxiety, and depression.
The researchers them compared those traits with models previously used to predict voting behavior, namely openness and conscientious. As ZMEscience notes, “past studies have shown that low openness and high conscientiousness are good indicators of conservative political views.”
“The models traditionally used for predicting and explaining political behavior did not capture an essential factor that influenced people’s voting decisions in 2016,” Obschonka said.
Researchers found higher levels of anxiety in regions that voted for Trump and Brexit, and Science Daily reports those traits were even stronger “when considering Trump gains since the 2012 election, when Mitt Romney was the Republican candidate.”
In England, rural areas “and the industrialized centers have higher neurotic traits, and higher Brexit votes,” the report notes. “Trump gains (over Romney’s level of support) and higher neurotic traits overlap. The ‘rust belt’ shows a concentration of both neuroticism and Trump gains.”
The researchers say Trump’s gains on Romney in these regions “underscores our initial assumption” that neurotic individuals were drawn to Trump’s “Make American Great Again” message.
Obschonka’s team said their findings are “consistent with the idea that populist campaigns played on the fears of the voters,” adding “campaigns that draw on fear should be particularly compelling to people already prone to being anxious.”
But why did neuroticism win out in these regions, as opposed to openness and conscientiousness—the Big Five personality traits more frequently associated with voter behavior?
“We propose a kind of ‘sleeper effect,’” Obschonka said. “Under normal conditions these traits have no influence, but in certain circumstances, widespread anxiety and fear in a region have the potential to profoundly impact the geopolitical landscape.”
“Both campaigns traded on themes of fear, lost pride and loss aversion which tap into fear-prone personalities; a construct not previous associated with the behavior of voters,” the researched added. Obschonka described this voting behavior as “irrational” because “it was not predictable by means of rational models.”
“So the campaigns of fear worked,” Obschonka said.
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News Today: One Type of Voter Was Uniquely Vulnerable to Donald Trump and Brexit: Study
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