Ronn taught me the biggest lesson in hosting talk radio shows. And I was reminded of it recently when Jake Tapper shut down White House staffer Stephen Miller.
In 1980 I began hosting a talk show on KABC radio in Los Angeles. My shift was Saturday nights from 8-10. One week I arranged to have Sid Caesar as my guest. Caesar was one of the funniest men in the history of television. He hosted a 90-minute live prime time variety show on NBC in the early ‘50s that was a huge hit. Ever see the movie MY FAVORITE YEAR? That was based on Sid Caesar’s show. Writers of Caesar’s show at various times included Mel Brooks, Carl Reiner (who also co-starred), Larry Gelbart, Neil Simon, and Woody Allen among others. The Mount Rushmore of comedy. Anyway, Caesar was BIG. There’s not even an equivalent in TV I can think of today. B-I-G.
And I got him as a guest. How cool was that?
He arrived at the station and we went on the air at 8:00. I had not realized that Sid had a drinking problem during that period. He got on the air and was surly and abrupt and started snapping at the callers. Needless to say, the phones lines went dead. Who wanted to be denigrated by Sid Caesar? Well, that left only ME. It was just me and him the rest of the hour. Picture the domestic fight scenes in I, TONYA.
The next morning I called Ronn and reported this – how mean he was, what a nightmare for me it was, etc. He listened calmly and finally said, “It was your fault.”
WHAT?!
He said it was my show and I should never give up control of it. I should always be prepared with enough other material to talk about so that if I have a bad guest I could get rid of him pronto. He said I should have gotten to the first commercial break, said “Our guest has been Sid Caesar and we’ll be back after this” and send him on his way.
I said, “Yeah, but he came all the way over here from the valley and…” Ronn cut me off. “Who gives a shit? He’s killing YOUR show.”
He was right, of course. And I have always heeded that advice. There have been times when I’ve had to abort interviews (Jose Canseco jumps to mind) and other times when there were technical difficulties and I couldn’t take callers. I always am armed with articles and other topics to fill with.
Jake Tapper must know that rule too. When Stephen Miller became unhinged, Tapper said, “I think I’ve wasted enough of my viewers’ time,” thanked him, turned to another camera, promoted the next guest, and threw it to break. Miller was gone.
Setting aside politics (if I were interviewing Obama and he suddenly starting flipping out and being abusive I’d cut him off too), to me this shows the value of experience. I always felt terribly embarrassed that I had to learn this particular lesson on a major Los Angeles radio station. Yes, we all make mistakes and we all are green, but that’s what smaller markets or weekend all-night shows are for. Unexpected things happen on live radio and TV. How the host handles them is where the rubber meets the road. All too often these days hosts are hired for their bombast or shtick. My first thought when I watched the Tapper-Miller interview was not what a loon Miller was, but what a pro Tapper was. There’s a lot to be said for experience and professionalism. In all professions.
NOTE: Stephen Miller will not be a guest on my podcast.
from By Ken Levine http://ift.tt/2DtCE1x
Breaking News: A broadcasting lesson I learned the hard way - News Paper
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